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People playing with fire1/4/2024 ![]() ![]() While mass communication is a typical way to influence people’s behavior, mass communication about risks tends to only affect the judgement of risks on a societal level and not on a personal level. Insurance companies and society at large would benefit if more people would own and apply preventive measures. ![]() The use of prevention measures can help to reduce this number: while a smoke alarm helps to signal a grease fire on time, a fire blanket or a fire extinguisher enables people to extinguish a grease fire before it expands. For the Netherlands similar findings apply: a grease fire was the most important cause of fatal fire incidents. The most common cause of these residential building fires were cooking fires. This does not alter our adherence to PLOS ONE policies on sharing data and materials.įor the year 2014, the US fire Administration reported 379,500 residential building fires of which 12,075 cases resulted in an injury and 2,765 cases were fatal. The funders had no role in study design, data collection and analysis, decision to publish, or preparation of the manuscript.Ĭompeting interests: Patty Jansen is affiliated with and received financial support from Achmea. The specific roles of these authors are articulated in the ‘author contributions’ section. ![]() project financially and funded this research. Retrieved from osf.io/kwq45 DOI 10.17605/OSF.IO/KWQ45.įunding: The first author, Patty Jansen, works three days per week as a marketing researcher at an insurance company (Achmea: ) and two days per week at Eindhoven University of Technology on her Ph.D. Dataset: effect of IVE on prevention behavior. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.ĭata Availability: All data files are available from the Open Science Framework database. Received: JAccepted: FebruPublished: March 6, 2020Ĭopyright: © 2020 Jansen et al. PLoS ONE 15(3):Įditor: Geilson Lima Santana, University of Sao Paulo Medical School, BRAZIL Understanding how experiencing a fire in an immersive virtual environment affects prevention behavior. A recommendation for research on the effects of IVE’s is, whenever possible, to study the actual target behavior as well.Ĭitation: Jansen PCP, Snijders CCP, Willemsen MC (2020) Playing with fire. Our results contradict the implicit assumption that an induced change in these psychological determinants by IVE, necessarily implies a change in behavior. There remains a direct positive effect of IVE on prevention behavior that cannot be explained by any of the determinants. Only knowledge and vulnerability showed subsequent indirect effects on actual prevention behavior. Results show that IVE has the hypothesized effects on vulnerability, severity, and self-efficacy, and an unexpected negative effect on knowledge. Crucial in our setup is that we also relate these determinants to actual prevention behavior. We analyze the effects of experiencing a fire in an IVE (versus an information sheet) on psychological determinants of behavior-knowledge, vulnerability, severity, self-efficacy, and locus of control-based mainly on arguments from Protection Motivation Theory and the Health Belief Model. A potentially effective way to influence people’s fire prevention behavior is letting them experience a fire in an immersive virtual environment (IVE). ![]()
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